Jenna White Kaplan opened her namesake boutique, Jenna White in 2006. Since then, Kaplan's been meticulously selecting items based upon her ever-evolving taste. Her personal style juxtaposes raw with refined and melds sophistication and femininity. Kaplan's finely curated boutique is built upon the belief that fashion and home are one in the same. One should be surrounded by beautiful, inspiring designs, fabrics and objects that are emotionally connected to ones lifestyle. Her vision has transformed into a one of a kind, shopping destination that is eponymous with noteworthy luxuries.
Jenna White was born out of pure passion. From day one we have been free of rules. There has never been a seasonal budget, a daily routine or even a business plan. Jenna White's philosophy is that if you are emotionally connected to an idea, you can build an image around it that people will also connect with. We are constantly creating game-changing, luxury looks in ones home and personal style.
"Everything must be special. Everything must feel good. Everything must flow."
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