Jenna White Kaplan opened her namesake boutique, Jenna White in 2006. Since then, Kaplan's been meticulously selecting items based upon her ever-evolving taste. Her personal style juxtaposes raw with refined and melds sophistication and femininity. Kaplan's finely curated boutique is built upon the belief that fashion and home are one in the same. One should be surrounded by beautiful, inspiring designs, fabrics and objects that are emotionally connected to ones lifestyle. Her vision has transformed into a one of a kind, shopping destination that is eponymous with noteworthy luxuries.
In November of 2017, Jenna White will be opening Jenna White Kids on the same block on Sunset Drive as her women's and home store. "We are excited to present over 60 children's clothing, decor, accessory, book and toy collections from all over the world! My idea was to create a Magical, Novelty, Dreamland that embodies all the fantastical vibes of being a kid. To begin, we will start with Girls & Boys ages Newborn to 12 years old. It was really important to me to not only have incredible girls designers, but to make sure the boys were represented as well. My little guy is 7 years old now and I think I created something that he would love just as much as I do. It was key to curate collections that parents and kids would appreciate equally-always finding special qualities in every piece. I want my son to see how hard I worked on this and know that he was a huge inspiration to me".
Jenna White was born out of pure passion. From day one we have been free of rules. There has never been a seasonal budget, a daily routine or even a business plan. Jenna White's philosophy is that if you are emotionally connected to an idea, you can build an image around it that people will also connect with. We are constantly creating game-changing, luxury looks in ones home and personal style.
"Everything must be special. Everything must feel good. Everything must flow."
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